I write code, build products, teams and companies. There's something deeply satisfying about taking an idea that doesn't exist and through thought and deliberate action, make it real. The best code isn't about what you add. It's about what you delete. Figure out what truly matters and have the discipline to let go of everything else. Start with what's essential. Build with intention. Scale with purpose. This is where I share thoughts on that process and on craft + turning intention into reality.
What am I working on now?
Head of Engineering at DVx - Zumi
Hire number 1, effectively acting CTO. Led a contract overseas engineering team and built out a core permanent engineering function, hiring the first 5 engineers. Iterated the product and pivoted multiple times. Leading engineering for next-generation AI-enabled hospitality platform, building deeply integrated solutions for modern hospitality operations.
Projects
Like all programmers I have a graveyard of half baked ideas. Few make it beyond my laptop's hard drive but the ones below made it into the wild for better or worse, mainly fun.
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Hello World in every language
Why? Because why not?
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Don't wait for tomorrow
Super basic view of how long different age groups spend their time in different country and how much time you have left.
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Super simple static waitlist
Open Source basic static waitlist, runs fully in the browser no DB or services needed. Used by a few busy London cafes.
Get in Touch
You can find me on X, GitHub, LinkedIn, and Reddit and on my dev website at jordanjoecooper.dev.
